A truck's paint is not just cosmetic. It protects your truck from corrosion which increases your maintenance costs.

When you upgrade your fleet, do potential buyers want a dirty, rusty truck or a well-maintained, clean truck?

Your truck represents you and your company when on the roads. Show  your commitment to quality by maintaining a clean truck.

Beyond brand awareness, you want other drivers to see your truck when traveling the highways safely. Consider also, will the D.O.T pull over the operator who takes care of the truck inside and out? Or, will they pull over the other guy?